Mother’s Day has evolved far beyond greeting cards and bouquets, especially in India, where brands are tapping into emotion, insight, and culture to connect with their audiences. Not only have some of the most memorable commercials in recent years honoured mothers, but they have also shared their stories, made us laugh, and even moved us to tears.

At Finessse Interactive, we consider that strategic thinking grounded in human emotion leads to effective advertising. These seven exceptional Indian Mother's Day campaigns from 2023 to 2025 demonstrate the potency of excellent narrative.

1. Zomato – “Mazoto” (2023)

Zomato relaunched themselves as "Mazoto" in a comical way to thank moms and emphasize that "Ma" comes first. The ad celebrated mothers' special love language, food, with a mom-centric smartphone layout and fun discount coupons like "CLEANROOM25."

2. Asian Paints – “Just Like Moms” (2024)

By showing how kids progressively take on their moms' nurturing behaviors, Asian Paints aroused feelings of nostalgia. Emphasizing familiar experiences, the campaign reaffirmed the notion that children frequently exhibit surprising similarities to their moms.

3. Mother Dairy – Anthem by Gulzar (2024)

Mother Dairy wrote a moving anthem honoring mothers' qualities in partnership with poet Gulzar. The ad struck a chord with viewers of all ages by exquisitely describing the traits inherited from moms.

4. SBI Life – “Mummy Ki Apni Pehchaan” (2024)

The digital film from SBI Life honored mothers who manage to be both professions and caregivers. The ad showcased the remarkable experiences of mothers who support their families and careers.

5. Swiggy – “Delighting Your Mom” (2024)

Mother's Day was made more memorable by Swiggy's advertising, which comically portrayed sibling rivalry. The brand highlighted that a mother's stomach is the door to her heart by emphasizing delicious snacks and her favorite dishes.

6. Servewell – “MaAi” (2023)

In an effort to help mothers overcome the digital divide, Servewell unveiled AI-powered plates with QR codes that connected to online tutorials. This creative method gave mothers the necessary digital skills in a special and considerate way.

7. MG Motor India – “It’s a Motherly Thing” (2024)

By comparing a mother's natural nurturing to the MG Astor's contemporary AI assistance, MG Motor India honored mothers' unparalleled love and wisdom. Mothers were portrayed in the campaign as the first life mentors.