When it comes to your Ecommerce link building strategy in 2025, volume isn’t enough. India's e-commerce market is projected to reach $143.5 billion by 2025. Along with that, there’s an expected addition of over 80 million new online shoppers.

If you want to stand out, you need a comprehensive e-commerce link building strategy to gain credibility and authority in this crowded space. By earning high-quality backlinks from reputable websites, you signal trustworthiness to both users and search engines.

It’s not just about external backlinks, though. You need a well-balanced strategy that also includes internal links that guide visitors through your site and outbound links to authoritative sources that boost topical relevance. Together, these link types create a robust SEO framework that amplifies your online visibility and positions your brand as a trusted leader.

Here are seven link-building tips that will help you conquer Indian e-commerce:

1. Analyze Your Competitors’ Backlink Strategies

If your competitors are ranking well, chances are they’ve got some solid backlinks behind them. Use Seo tools like Ahrefs, SEMrush, or Ubersuggest to see who’s linking to them and why.

Look for patterns: are they getting featured on the same review sites or news portals? Target those, but don’t copy-paste their approach. Create something better: updated stats, sharper visuals, or regional takes that speak directly to the Indian market.

2. Create Data-Driven Content

Generic advice doesn’t earn links. Original and data-driven insights do. If you're talking about Tier 2 and Tier 3 cities, back it up with real data. Say it like it is: “These cities now make up 60% of online orders in India.”

Original research, industry reports, or even customer behavior surveys can position you as a go-to source worth linking to.

3. Use Visual Content

Infographics, charts, and data maps aren’t just eye candy—they make your content more shareable. Create visuals that explain complex topics simply.

By adding visual content, you make your links more shareable. These can earn backlinks from blogs and news outlets that want to make their own articles better by using them. And don’t forget to add embed codes and make them easy to share.

4. Strategically Partner With Affiliates

Good affiliates already have loyal traffic. Collaborate with bloggers, YouTubers, and platforms like CashKaro.

And don’t forget, 81% of Indian eCommerce sales occur via mobile devices. So, make sure your affiliate content looks great on phone screens for your entire e-commerce linkbuilding strategy

5. Micro-Influencer Collaborations

Engage with micro-influencers like regional fashion bloggers, tech reviewers, or mompreneurs. whose audiences align with your target market. Send them your product, let them tell their story—and watch the backlinks roll in from their blogs, YouTube descriptions, and even newsletters.

Their authentic endorsements can lead to organic backlinks and increased brand trust because it’s not all about reach. You need to think about relevance too.

6. Podcast Features and Interviews

Participate in industry-relevant podcasts or host your own. Sharing insights and experiences can lead to backlinks from podcast show notes and associated promotional content.

7.Local SEO and Community Engagement

Optimize for local search by engaging with community events or local directories. Building relationships within your community can lead to backlinks from local news outlets and organizations.

Take Link Building To The Next Level With Finessse Interactive

Link building may sound simple in the beginning, but it’s quite a complex craft. You can’t go with a cookie-cutter approach. At Finessse Interactive, we specialize in crafting requirement-specific e-commerce link-building strategies that work best for your brand's goals.