How to Increase Organic Traffic with Content-Only Strategies

Since earliest days of internet, content is the single most important thing when it comes to discovery on the internet pure organically. Whether you are talking about the content creators or talk about the Brand website visibility, content is the only source which will bring traffic to you.

Distribution Channels

Now whether you are talking about Websites or Blogs or Videos or Media Sites or Instagram or Linkedin or X(Twitter) or any other platform – these are channels to distribute your content. That’s why the Media Publishers website will always have good Domain Authority, as they have millions of web pages on their site.

Now content for b2b players is very important, further they want their website, blog, YouTube Channel, Linkedin & Instagram to rank high for their product or service pages. With the AEO/ GEO channels like AI Overview on SERP, Gemini, Chat GPT, Perplexity the content along with the dissemination/ amplification plays the vital role.

Where do you post/ upload your content. View the Sources of information being cited by AEO/ GEO channels, this will give you direction of where you need to be present and engage with other people’s content too. If LinkedIn, you have good number of connections, publish on LinkedIn.

What is to be Written?

We need to keep monitoring what are people trying to find out when they are looking for when they are searching for your products or services/ area of specialization. The content needs to be updated on a regular basis, monitoring the same on Google Search Console or checking on AEO/ GEO will give you a good direction. Further your content on website should also have a detailed FAQs section, as the information is available in QA format and answers user questions directly. Further it’s easier for the AI/ LLM to pick up information available as ready to consume packages rather than reading long content and try to extract information which at times leads to hallucinations. This is one of the reasons, AI/ LLM extracts information from Reddit and Quora or similar platforms.

EEAT Concept

Further, the AI/ LLM loves to know more about the author of the content, is the person Experienced enough, do they have Expertise on what they are talking about, do they have Authority as per their work experience to talk on the subject and are they Trustworthy. Even we as humans check these things before looking for a doctor or specialist. Now suddenly, I write an article on Sunscreen, trust me even my family and friends won’t read it. This is the basic requirement for all content, make sure you fulfill EEAT as this has been used by Google since long and AI/ LLM wants to know more about you before giving you any citation. Further ensure you have Author Bio published with each article. I would suggest to even add your LinkedIn profile (or any other platform where you post most regularly).