Bajaj Capital Limited - Beautiful Minds: Women's Day Campaign

Key highlights of the campaign

• We started up this campaign with the thought of promoting the importance of Women in our lives and how they inspire us.
• We initiated this campaign in the month of March 2018 as the women's day was approaching, the key highlight of this campaign is to dedicate a special message to all the special women in one's life and give an ode they deserve.

Objective of the campaign & target group

• The key objective of this campaign is to get maximum engagement and make the brand standout.
• The secondary objective is to give an ode to all the special women out there and to add an emotional message that all women out there deserves respect and women's day should not only be a one-day affair.

Execution

The format of the contest was simple we have shared a video on Facebook and Twitter, sharing a message that how all the women arounds us make our lives beautiful, all the participants have to share a creative message for the special women in their lives and tag them in the post. The message which is most creative will get Book My Show Voucher.